We all love football kits. There’s something about seeing a certain jersey from a time forgot, and the instant nostalgia it brings along with it – resurfacing memories of the beautiful game that had been pushed to the recesses of your memory to one day be unearthed once more.
During the 1990s, the Italian league was regarded as the best in the world, showcasing the best teams with the best players, and a style of football unknown to the people of England. Channel 4’s broadcasting of Football Italia brought a newfound fandom for Italian clubs from the people of the United Kingdom, seeing the Catenaccio system full flow and in all of its beauty – along with some of the most iconic and eye-catching kits known to man.
When looking back at the Italian kits of this era, you can see the inspiration that they provide even now, and it can be hard to choose your favourites from that time, with so many incredible examples to choose from.
With that being said, here we are going to have a look at some of the best kits from the ’90s in the Serie A, in no particular order of course – given that would be an impossible task to perform. So, without further ado, here are some of the best Serie A kits of the 1990s…
Parma A.C. Home, 1995-97
This was a great one from Parma back in 1995, the club wore this kit until the end of the 1996/97 season. The first campaign with it the club managed their highest ever finish in the Serie A, coming second place and just one point behind Champions Juventus. It was also Carlo Ancelotti’s first season managing the club, and what a great kit it was to do it in.
The manufacturer’s Puma really went for it with this one, and the patterning on the sleeves along with a great sponsor is what sells this one for me – whenever someone says Parma you instantly think of the Parmalat sponsor, as well as the iconic white, yellow, and blue colour pallet. All in all, this was a lovely kit, it’s just a shame Stoichkov couldn’t score more goals in it.
Inter Milan Home, 1992-94
A stand out of the 90s era for kits, not just in Italy but worldwide. The Inter Milan home kit that debuted in 1992, is an absolute masterpiece – the standout feature being the iridescent INTER that you can see faintly across the iconic blue and black stripes.
The gold badge and logo are also a standout feature, as well as a fantastic sponsor in Fiorucci – the collar and button are another nice touches, along with the gold INTER also stitched alongside the button on the said collar. This season saw the club win the UEFA Cup against Casino Salzburg, beating the Austrian club 2-0 on aggregate.
SSC Napoli Home, 1989-90
This iconic Napoli kit was made famous for the man wearing it, Diego Maradona. The 1989-90 season saw the club win their second-ever league title – thanks to the attacking talent of Maradona and Gianfranco Zola, finishing the season on 51 points, two above second-place Milan.
This season saw the Argentinian forward score 16 goals in the league for Napoli, captaining the team to a historic title win. The best thing about this kit is the simplicity – the all-over blue with a fantastic ‘Mars” sponsor, but the collar is one of the standouts, it is simple yet effective, and another key aspect was the choice by the manufacturer Ennerre to swap their logo and the club badge around.
Usually, the club badge is placed on the left side of the kit and the manufacturer logo on the right – another aspect that made this kit unique and different despite the simplicity.
AS Roma Home, 1990-91
Another simple yet effective kit from the Italian manufacturer Ennerre – the AS Roma home kit of 1990-91 was an absolute stunner. Roma home strips have always been recognisable thanks to the deep and rich carmine red along with the subtle golden yellow that is iconic to the club, and this kit was no different.
The club won the Coppa Italia that season with a 4-1 victory over Sampdoria – with most notably Rudi Völler upfront for I Giallorossi, with this fantastic kit showcased along with it. The Barilla sponsor is a classic for Roma and something that many associates with the club – the short sleeve take on the kit is my personal favourite, and the golden yellow pop up collar is something that makes this kit a real classic.
Fiorentina A.C.F. Home, 1998-99
The infamous Batigoal in action for Fiorentina, sporting quite possibly one of the best kits the club has ever had the pleasure of wearing. Fiorentina has a great history with their iconic purple home kit – and the 1998-99 strip followed suit.
The fantastic Nintendo sponsor stands out the most, along with the glistening purple and the white panel detail on the top of the sleeves. The club finished third in the Serie A that season, with Batistuta finishing the campaign on 22 goals and was named the Argentine Player of the Year in the league, as well as finishing 3rd for the World Player of the Year award. An iconic shirt, worn by an iconic player.
Juventus Home, 1992-94
It wouldn’t be an article on the 90s Serie A kits without the inclusion of the Old Lady. This simple yet classic strip was used for the 1992-94 season and is sportingly shown off here by Del Boy in 1993 after joining from Calcio Padova.
The classic black and white stripe are synonymous with the club, but the use of just the two gold stars for the club badge is what made this one a classic, along with the simple green Kappa logo rather than the classic Kappa sleeves that you often see on the manufacturer’s kits over time.
The Danone sponsor is another aspect that sticks to mind as it fits along with the aesthetic of the kit. The club finished 4th in the Serie A during their first season in this kit but saved their season by winning the now Europa League, beating German club Borussia Dortmund 6-1 on aggregate. Roberto Baggio finished the season as the top goalscorer for the club, with 21 goals, despite being played as a trequartista.
U.C. Sampdoria Home, 1990-91
The classic kit was worn by the club during their first and only title-winning season guided by Serbian manager Vujadin Boškov – along with Gianluca Vialli becoming the club’s top goalscorer that season in the league with 19 goals.
The kit was not much different from the season before, with Asics taking over as manufacturer, and placing the iconic ERG sponsor big and bold above the club badge and the iconic white, red, and black stripes that ran around the kit – along with the Italy badge on the top left shoulder.
The kit features a wide v neck collar, a very Italian stylistic approach, along with the lovely shiny bright blue base colour of the kit – overall a timeless classic that Sampdoria has become remembered for. The kit was worn by the iconic Vialli, Mancini, Lombardo, Pagliuca, and Vierchowod during the season that went down in Samp history.
A.C. Milan Home, 1991-92
The 1991-92 season was Fabio Capello’s first in charge of Milan, and the club finished 1st in the Serie A after an incredible unbeaten season that saw start striker Marco van Basten avoid injury to finish the season as the club’s top goalscorer with 25 goals in the league and 29 in all competitions.
The form of the team was no surprise, with defenders such as Franco Baresi, Paolo Maldini, and Alessandro Costacurta and midfielder such as Carlo Ancelotti, Ruud Gullit, and Frank Rijkaard – all of which ran the Serie A that season in this iconic Milan kit.
The classic red and black stripe is simple enough, but along with the classic Adidas badge and great sponsor – as well as the gold star badge and Champions League trophy underneath for European competitions, the kit has became an instant classic, and one of the clubs best in history.